Storytelling for Business Video

Learn how to apply narrative storytelling techniques to screenwriting for business video and marketing.

Introduction

• Welcome
• What you should know

1. What Is Story?

• Born to tell
• The story of story
• It must have conflict! No, it mustn’t!
• The three-act structure

2. What's Your Story?

• Infotainment
• To tell the truth
• A world of your own
• Introducing Globe Bank

3. Out There in the Dark

• Who's your audience?
• Two sides of the globe

4. Creating Your Hero

• Main characters
• Main character, meet brand persona
• It lives! It lives!
• Body and soul
• The bad guys
• Globe's hero ... and villains

5. Building Your Story

• Moral: Heavenly values
• Going up
• Mind mapping
• Back to the beginning
• The conflict
• The resolution
• Global conflict

6. Writing Your Story

• Choosing a genre
• Outlining
• Drafting
• Chekhov's gun

Conclusion

• Review of the final script
• Next steps