Stories Every Leader Should Tell

Discover the 10 most important stories every leader should be able to tell at a moment’s notice, and learn how to find and craft unique and compelling versions of your own.

Introduction

• Great leaders are great storytellers
• The 10 stories every leader should tell

1. The 10 Stories Great Leaders Tell

• Where we came from (our founding story)
• Why we can't stay there (a case-for-change story)
• Where we're going (a vision story)
• How we're going to get there (a strategy story)
• What we believe (a corporate values story)
• Who we serve (a customer story)
• What we do for our customers (a sales story)
• How we're different from our competitors (a marketing story)
• Why I lead the way I do (a leadership philosophy story)
• Why you should want to work here (a recruiting story)

Conclusion

• Next steps