Soon Yu on Creating Timeless Brands

Learn how to create a brand that stands the test of time. Branding thought leader Soon Yu provides a framework for building iconic brands.

Introduction

• Why study brands?

1. Create Noticing Power

• What's your signature?

2. Create Staying Power

• What is staying power?
• Evolve your story
• Innovate your benefit
• Reimagine your design

3. Create Scaling Power

• What is scaling power, and how do you create it?

Conclusion

• Next steps