Social Media Video for Business and Marketing

Get a thorough introduction to the role of video in social media marketing campaigns, as well as how to best leverage video in your overall content strategy.

Introduction

• Social media marketing with video

1. Exploring the Role of Video in Business and Marketing

• Video's role in social media marketing
• Video and the marketing funnel
• The five Ws of video content strategy
• Strategies to make your video stand out
• Repurposing video to maximize impact

2. Discussing and Analyzing Different Types of Social Media Videos

• Craft your rally cry with a brand anthem video
• Communicate with punch with an explainer video
• Close the deal with a product video
• Teach with efficiency and engagement with a how-to video
• Leverage the power of personal stories with customer testimonials
• Double down on emotion and values with long-form content
• Go personal and unscripted with video interviews
• Inject personality into branding with vlogs
• Unleash the power of filmmaking with narrative content
• Peek behind the curtain with BTS and company culture videos

Conclusion

• Next steps