Social Media Promotion for Musicians, Artists, and Engineers

Learn helpful tips and best practices for online marketing and promotion that can help you harness the power of social media to promote your music and increase your fan base.

Introduction

• Welcome

1. What Online Marketing Can and Can’t Do for You

• 7 online marketing secrets no one tells you
• 4 best practices for online marketing and promotion
• The biggest trends in online marketing for musicians
• Social media won't get you a record deal, but it won't hurt
• The best metric to use to see if your online marketing is working

2. Online Marketing Basics

• Developing your social media strategy
• The keys to a successful online strategy
• Developing your online brand
• 12 questions to ask yourself before you post
• The best times to post on social media
• Posting frequency strategies for social media, blogs, and videos
• Posting frequency for music
• The new hashtags dos and don'ts

3. Marketing through Your Website

• Website marketing overview
• Your website design
• Elements of a successful website
• The importance of a website description
• Music website SEO techniques
• Website problems to avoid
• Your website's press section
• Your website's booking section
• Artist website performance metrics
• Statcounter
• Google Analytics
• Measuring your backlinks

4. Marketing with Your Mailing List

• Mailing list marketing strategies
• Using a mailing list service
• An overview of mailing list service providers
• Designing a successful artist email newsletter
• Crafting your copy
• Using the service provider templates
• The best times to email
• Tips for getting your fans to respond to your newsletter
• How to get fans to sign up for your mailing list

5. Using Facebook for Marketing

• Facebook marketing overview
• How Facebook determine what's in your news feed
• Your Facebook personal page
• Your Facebook fan page
• What should I say?
• Crafting a promotional post that works
• The best time to post
• Scheduling posts
• Secrets to getting your posts liked
• Facebook posting rules
• 10 best Facebook practices for artists and bands
• Facebook video basics
• Designing a video for Facebook
• 7 tips for publishing Facebook videos
• Using Facebook Live
• Promoting your posts
• An overview of the Ad Manager
• Facebook policies everyone should know

6. Using Twitter for Marketing

• What should I tweet about?
• Your Twitter profile
• The hashtag: The secret behind successful tweets
• Finding the correct keywords to use as hashtags
• Crafting a promotional tweet that works
• The best time to tweet
• Scheduling tweets
• Twitter measurement

7. Marketing with a Blog

• Blogging marketing strategies
• Blogging platforms overview
• Designing your blog
• Your RSS feed
• The secrets to a successful blog
• Blog SEO
• Tying your blog to your website
• Why blogs fail
• Popular blog list sites

8. Marketing with YouTube

• How views on various platforms are counted
• Music discovery on YouTube
• Optimizing your YouTube channel
• Your online video strategy
• Making money from your videos
• Essential video SEO
• The key to viral videos
• In-video branding
• Video analytics
• Tips for increasing YouTube engagement

9. Using Instagram for Marketing

• Instagram marketing strategy
• Instagram best practices
• What not to do on Instagram
• How to build your Instagram audience
• Hashtags: The key to Instagram promotion

10. Using LinkedIn for Marketing

• LinkedIn marketing strategy
• Setting up your profile
• LinkedIn networking tips
• LinkedIn posting tips
• Using LinkedIn's ProFinder

11. Marketing Your Music with Playlists

• Why playlists are so important
• Getting your music on Spotify
• How to get your music on Spotify playlists

Conclusion

• Goodbye