Social Media Marketing Strategy: TikTok and Instagram Reels
Offered By: LinkedIn Learning
Course Description
Overview
Learn how to produce high-performing short videos for TikTok and Instagram Reels to boost your social media marketing campaigns.
Syllabus
Introduction
- Build a social strategy for TikTok and Reels
- Modern digital marketing strategies
- The role of short-form video in social media marketing
- Techniques to create strong short-form video
- Digging deeper: TikTok
- Digging deeper: Instagram Reels
- Top strategies for creating effective TikToks
- Understanding the TikTok algorithm
- Using hashtags effectively
- Capitalizing on trends and challenges
- Leveraging influencers
- Creating ads
- Using other TikTok tools and techniques
- Connections between Reels and TikTok strategies
- Understanding the unique selling points of Instagram Reels
- Implementing your social strategy for TikTok and Reels
Taught by
Ashley Kennedy
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