YoVDO

Social Media Marketing Strategy: TikTok and Instagram Reels

Offered By: LinkedIn Learning

Tags

Social Media Marketing Courses Digital Marketing Courses Influencer Marketing Courses Content Creation Courses TikTok Courses Video Marketing Courses Hashtag Strategy Courses Instagram Reels Courses

Course Description

Overview

Learn how to produce high-performing short videos for TikTok and Instagram Reels to boost your social media marketing campaigns.

Syllabus

Introduction
  • Build a social strategy for TikTok and Reels
1. Short-Form Video in Today's Marketing Landscape
  • Modern digital marketing strategies
  • The role of short-form video in social media marketing
  • Techniques to create strong short-form video
  • Digging deeper: TikTok
  • Digging deeper: Instagram Reels
2. Effective Marketing Strategies for TikTok Videos
  • Top strategies for creating effective TikToks
  • Understanding the TikTok algorithm
  • Using hashtags effectively
  • Capitalizing on trends and challenges
  • Leveraging influencers
  • Creating ads
  • Using other TikTok tools and techniques
3. Effective Marketing Strategies for Instagram Reels
  • Connections between Reels and TikTok strategies
  • Understanding the unique selling points of Instagram Reels
Conclusion
  • Implementing your social strategy for TikTok and Reels

Taught by

Ashley Kennedy

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