Social Media Marketing: Strategy and Optimization

Learn how to optimize your social media marketing mix and refresh your strategy for Facebook, Instagram, LinkedIn, TikTok, and other popular platforms.

Introduction

• Make social media more effective for your business
• Establishing your social media strategy

1. Start with a SWOT

• Conducting a social media audit
• Using data to understand your social media strengths
• Analyzing your SWOT and adapting your social media plan

2. What's Driving the Major Platforms

• Facebook: The mass media of social platforms
• Engage customers visually on Instagram
• Twitter: Real-time news, video, and customer service
• LinkedIn: Social networking for business professionals
• YouTube: Video, influencers, ads
• How Pinterest is becoming the new digital mall
• Snapchat: Showcase your brand's creativity
• Engage young audiences on TikTok

3. Turning Strategy into Action

• Refining your company's content mix
• How to create stories
• Optimizing paid, earned, shared, and owned media

Conclusion

• Next steps