Social Media Marketing: Social CRM

Learn how to promote your business online and meaningfully engage with your customers using a social CRM (customer relationship management) system.

Introduction

• Social customer relationship management in marketing

1. Get Started with Social CRM

• Add social CRM to your marketing strategy
• Allocate resources for your social CRM

2. Develop Your Social CRM Strategy

• How to use social CRM to grow brand awareness
• Best practices for managing social CRM
• How to use social CRM in marketing campaigns

3. Manage Social CRM for Your Brand

• Identify influencers using social CRM
• Engage with prospects using social CRM
• How to connect customer service to your social CRM

4. Build a Social CRM Toolkit

• Create process documentation for social CRM
• Identify the best CRM tools for your brand
• Assess your social CRM analytics

Conclusion

• Continue to leverage your social CRM for success