YoVDO

Social Media Marketing for Small Business

Offered By: LinkedIn Learning

Tags

Social Media Marketing Courses Digital Marketing Courses Content Marketing Courses Generative AI Courses A/B Testing Courses Content Creation Courses

Course Description

Overview

Learn how to build and launch a social media marketing strategy for your small business.

Syllabus

Introduction
  • Your small business needs social media
1. Social Media Marketing for Your Small Business: Getting Started
  • Social media networks: An overview
  • Assess your customers' social media habits
  • Assess the marketplace with social listening
  • Set your social media marketing goals
2. Develop Your Small Business Social Media Strategy
  • Prepare your social media marketing plan
  • Identify and train your team
  • Establish your social media policy
  • Develop your social media workflow
  • Tips for creating content
  • Optimize with content with generative AI
3. Your Small Business Marketing Strategy: Getting Social
  • Social media content promotion
  • How to conduct an A/B test
  • Measure social media success
Conclusion
  • Hone your social media marketing strategy

Taught by

Martin Waxman

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