Social Media Marketing for Small Business

Offered By: LinkedIn Learning

Tags

Social Media Marketing Courses Digital Marketing Courses Content Marketing Courses Generative AI Courses A/B Testing Courses Content Creation Courses

Course Description

Overview

Learn how to build and launch a social media marketing strategy for your small business.

Syllabus

Introduction

Your small business needs social media

1. Social Media Marketing for Your Small Business: Getting Started

Social media networks: An overview
Assess your customers' social media habits
Assess the marketplace with social listening
Set your social media marketing goals

2. Develop Your Small Business Social Media Strategy

Prepare your social media marketing plan
Identify and train your team
Establish your social media policy
Develop your social media workflow
Tips for creating content
Optimize with content with generative AI

3. Your Small Business Marketing Strategy: Getting Social

Social media content promotion
How to conduct an A/B test
Measure social media success

Conclusion

Hone your social media marketing strategy

Taught by

Martin Waxman

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