YoVDO

Social Media for Leadership

Offered By: LinkedIn Learning

Tags

Leadership Courses Social Media Marketing Courses Public Relations Courses Content Marketing Courses Crisis Management Courses Brand Management Courses Personal Branding Courses

Course Description

Overview

Unlock the power of social media to direct your company's growth and build a strong personal brand as an executive at the same time.

Syllabus

Introduction
  • Leadership on social media
1. Embracing Enterprise Social Media
  • Humanize the organization
  • Embrace the PR advantages
  • Drive the industry
  • Create a memorable brand
  • Generate sales
2. Aligning with C-Suite Objectives
  • Direct the narrative
  • Express strong leadership
  • Mitigate a crisis
  • Showcase innovative expertise
  • Resolve misconceptions
3. How Leaders Incorporate Social Media
  • Identify goals for using social media
  • Establish which themes to address
  • Choosing the right channels and tools
  • Be mindful of resource allocation
  • Select a strategic engagement schedule
  • Review results monthly
4. Sync with the Company's Social Media
  • Promote your company's social posts
  • Get promoted by the company's accounts
  • Include your voice in company content
Conclusion
  • Taking the lead on social media

Taught by

Brian Honigman

Related Courses

Understanding Media by Understanding Google
Northwestern University via Coursera
Online Advertising
Open2Study
Projecting Your Brand Through New Media
eCornell via Canvas Network
Social Media for Journalists: The Basics
Independent
Community Journalism: Digital and Social Media
Cardiff University via FutureLearn