Shopify Ecommerce: Marketing Strategy

Offered By: LinkedIn Learning

Tags

Digital Marketing Courses Social Media Marketing Courses E-commerce Courses Customer Relationship Management Courses Shopify Courses Google Ads Courses Search Engine Optimization Courses Retargeting Courses YouTube Advertising Courses

Course Description

Overview

Find out how to leverage Shopify for a successful ecommerce marketplace.

Syllabus

Introduction

How to build your Shopify store for success

1. Ecommerce for Shopify: The Basics

Optimizing product listings on Shopify
Creating Shopify social media campaigns
Building a Shopify SEO strategy
Leveraging Shopify CRM integrations

2. Ads for Shopify: Advertising across Social Media Channels, Google, YouTube

Ecommerce social media ads
Google product listing ads
Ecommerce YouTube video ads
Retargeting ads for Shopify

3. Ecommerce: Using Amazon and Shopify Together

How to integrate Amazon and Shopify
How to optimize Amazon listings for ecommerce
How to leverage the Amazon fulfillment center
How to enable Amazon Pay for ecommerce

4. Ecommerce Platforms: Exploring Other Platforms

SamCart for ecommerce
Linkpop
Comparing ecommerce platforms
Payment gateways for ecommerce

Conclusion

Launching your Shopify store

Taught by

Sam Dey

Related Courses

Writing for the Web
Open2Study Digital and Social Media Marketing
Salford Business School, University of Salford via iversity Digital Marketing Capstone
University of Illinois at Urbana-Champaign via Coursera Introduction to Google SEO
University of California, Davis via Coursera Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more
IE Business School via Coursera