Shane Snow on Storytelling

LinkedIn Influencer Shane Snow shows how to tell stories about products, brands, and causes so that customers care.

Introduction

• Become a powerful storyteller

1. Why Stories Matter and Why They Work

• Introduction to storytelling
• Why great stories build relationships and make people care
• The history of storytelling and why you should care

2. Elements of Effective Storytelling

• Relatability
• Novelty
• Tension
• Fluency

3. Improving Your Work through Storytelling

• Storytelling for relationship building in business
• Using story to make more effective presentations
• Selling and marketing yourself or your products
• The power of putting story into what you make and sell

4. Building and Moving Audiences

• Understanding audience
• The story-relationship funnel
• The story matrix
• Create, connect, optimize
• Unleashing potential energy

5. Honing Your Storytelling Chops

• Universal storytelling frameworks
• The Ben Franklin method
• The sludge report
• Creating a culture of storytelling

Conclusion

• Next steps