Setting a Marketing Budget

Offered By: LinkedIn Learning

Tags

Marketing Courses Advertising Courses Content Marketing Courses Return on Investment Courses Data-Driven Decision Making Courses Cost Management Courses

Course Description

Overview

Marketing is an important business investment. Find out about the costs of marketing and the different ways a marketing budget can be set.

Syllabus

Introduction

Welcome

1. Marketing as an Investment

Marketing as an investment, not a cost
Establish goals
Price products and services

2. Marketing Metrics

Budgeting jargon
Customer lifetime value

3. The Marketing Budget

Set the marketing budget
Affordability
Competitive parity
Percentage of sales
Objective and task

4. Marketing Costs

The cost of marketing
Advertising
Production
Content
Technology

5. Managing Costs

Manage costs
Reduce costs

6. Measurement

Marketing measurement
Data-driven decisions
Key performance indicators
Return on investment

Conclusion

Next steps

Taught by

Luan Wise

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