SEO Strategy: Link Building

Offered By: LinkedIn Learning

Tags

Digital Marketing Courses Search Engine Optimization (SEO) Courses Content Marketing Courses Link Building Courses Local SEO Courses Backlinks Courses

Course Description

Overview

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Learn how to improve your brand's SEO with an effective link-building strategy.

Syllabus

Introduction

Leveraging link building in your SEO strategy

1. The Importance of Link Building for SEO

Navigating the link-building landscape
How link building fits in your overall SEO strategy
Why links became such a strong ranking signal

2. The Fundamentals of Link Building for SEO

The anatomy of a link
What you need to know about PageRank
What makes for a good and bad link
How to analyze a link profile
An overview of link-building tactics: Good and bad

3. The Link-Building Process

What makes your link worthy?
How to find websites that may link to you
How to contact websites for link building
An introduction to content-led link building
How to use guest blogging correctly
Local business link building

Conclusion

Getting started on your link-building journey

Taught by

Paddy Moogan

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