SEO: Link Building

Offered By: LinkedIn Learning

Tags

Search Engine Optimization (SEO) Courses Digital Marketing Courses Link Building Courses

Course Description

Overview

Links are still the best way to get to the top of search results. Learn smart link-building strategies to improve your site's SEO and traffic.

Syllabus

Introduction

Grow site traffic with strong links

1. Link Basics

Learn why links are important
Discover link analysis tools
Understanding link popularity
Learning the PageRank algorithm
Understanding sitewide authority

2. Designing Links

Discovering important link elements
Learning where to place links
Creating the perfect link

3. Building a Link Profile

Finding value in link analysis
Real vs. fake links
Grab the low-hanging fruit
Local pages and directory links
Working with bloggers
Creating link bait
Social networking links
Should you buy links?
Additional link sources

Conclusion

Learn more about link building

Taught by

Anson Alexander

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