SEO: Ecommerce Strategies

Drive better results for your business. Get strategies for optimizing your online store to improve page rankings and build traffic.

Introduction

• Drive up your ecommerce website rank

1. Ecommerce Website Structure

• Ecommerce silo structure
• Internal linking for ecommerce
• Optimize your ecommerce crawl budget
• Ecommerce navigation considerations

2. Understanding URLs for Ecommerce

• Ecommerce URL structure
• Ecommerce subdomain vs. subdirectory
• Ecommerce anchor text
• Managing broken and redirected links

3. Ecommerce Page Optimization

• Optimizing product pages for SEO
• Optimizing ecommerce content pages
• Buyer journey and keywords
• Ecommerce canonical URLs
• User experience

4. Ecommerce SERP Optimization

• Understanding how ecommerce SERP works
• Ecommerce rich snippet optimization
• Social media and video

Conclusion

• Continue learning SEO for ecommerce