SEO: Ecommerce Strategies

Offered By: LinkedIn Learning

Tags

Search Engine Optimization (SEO) Courses E-commerce Courses User Experience Courses Internal Linking Courses

Course Description

Overview

Drive better results for your business. Get strategies for optimizing your online store to improve page rankings and build traffic.

Syllabus

Introduction

Drive up your ecommerce website rank

1. Ecommerce Website Structure

Ecommerce silo structure
Internal linking for ecommerce
Optimize your ecommerce crawl budget
Ecommerce navigation considerations

2. Understanding URLs for Ecommerce

Ecommerce URL structure
Ecommerce subdomain vs. subdirectory
Ecommerce anchor text
Managing broken and redirected links

3. Ecommerce Page Optimization

Optimizing product pages for SEO
Optimizing ecommerce content pages
Buyer journey and keywords
Ecommerce canonical URLs
User experience

4. Ecommerce SERP Optimization

Understanding how ecommerce SERP works
Ecommerce rich snippet optimization
Social media and video

Conclusion

Continue learning SEO for ecommerce

Taught by

Sam Dey

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