Selling with Stories, Part 1: What Makes a Great Story?

Offered By: LinkedIn Learning

Tags

Sales Courses Communication Skills Courses Conflict Resolution Courses

Course Description

Overview

Learn how to find, craft, and deliver compelling sales stories that resonate with buyers.

Syllabus

Introduction

Find, craft, and develop your sales story
What is a sales story?
Why tell sales stories?

1. What Sales Stories You Need and When to Tell Them

What makes a great story a great story?
Choose the right story to tell
Where to find great stories

2. Story Structure

Story structures
The hook
The context
Challenge, conflict, resolution
Lesson and action

3. Story Elements

Emotion
Surprise
Details
Delivery: Oral and written
Tell stories with data

Taught by

Paul A. Smith

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