Scaling Your Small Business

Take your business to the next level. Learn how to scale your startup by defining your brand, refocusing your energy, hiring the right people, and delegating work.

Introduction

• Grow your startup by scaling

1. Getting Ready to Scale

• Growth vs. scale
• Getting ready

2. Nail the Foundation

• Discover your ideal customer
• Know your brand promise better
• Find your champions

3. Start with Channels

• What are channels
• Find your viral channels
• Understanding confluence
• Create viral loops
• Time to experiment
• Customer experience: The forgotten channel

4. Delegate Almost Everything

• Delegate before you can
• Systems thinking
• Systems roadmap

5. Focus and Measurement

• Planning less
• Measuring what matters
• Hiring to let go

Conclusion

• Next steps