Scaling Your Small Business

Offered By: LinkedIn Learning

Course Description

Overview

Take your business to the next level. Learn how to scale your startup by defining your brand, refocusing your energy, hiring the right people, and delegating work.

Syllabus

Introduction

Grow your startup by scaling

1. Getting Ready to Scale

Growth vs. scale
Getting ready

2. Nail the Foundation

Discover your ideal customer
Know your brand promise better
Find your champions

3. Start with Channels

What are channels
Find your viral channels
Understanding confluence
Create viral loops
Time to experiment
Customer experience: The forgotten channel

4. Delegate Almost Everything

Delegate before you can
Systems thinking
Systems roadmap

5. Focus and Measurement

Planning less
Measuring what matters
Hiring to let go

Conclusion

Next steps

Taught by

John Jantsch

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