Sales: Referral Selling

Learn how referral selling can help you generate a consistent stream of qualified leads and score meetings with decision-makers.

Introduction

• Welcome
• What you should know

1. The Business Case for Referrals

• Why referrals work
• What gets in the way?
• What it takes to get results

2. Creating Business Impact

• Why clients don't care about you
• Craft your business impact story
• Set goals and measure success

3. Redefining Your Targets

• Ask for the client you want
• Prioritize your referral sources

4. Asking for Referrals

• How to ask for a referral
• Wrong way to ask for a referral
• Right way to ask for a referral
• Use social media for referrals

Conclusion

• Next steps