Sales Foundations

Find out what makes salespeople effective, and learn specific strategies for prospecting and product positioning and developing a sales process.

Introduction

• How to be an effective sales professional

1. How to Think Like a Sales Professional

• Cultivate your sales mindset
• Consider the buyer mindset

2. Successful Sales Professionals Are Customer-Centric

• Create a prospecting process
• Identify your customer's issues when selling
• Assess customer motivations when buying
• Identify barriers to change when selling

3. Successful Sales Professionals Leverage Solution Selling

• How to position your product when selling
• How to frame your solution when selling
• How to show proof of your solution to customers
• How to support successful solution implementation

4. Successful Sales Professionals Focus on the Process

• The value of an effective sales process
• The elements of an effective sales process
• How to develop and hone your own sales process

Conclusion

• Continue your sales journey