Sales: Analytics-Driven Storytelling

Offered By: LinkedIn Learning

Tags

Data Storytelling Courses Data Visualization Courses Presentation Skills Courses Audience Engagement Courses Business Communication Courses Sales Analytics Courses

Course Description

Overview

Discover the power of storytelling with data analytics to engage your audience and drive sales for your business.

Syllabus

Introduction

Telling better stories with data

1. The Power of Data Stories

Engaging our primal wiring
Comfort in numbers
Transforming from analyst to storyteller
The simple formula for a great story

2. What Are You Trying to Solve?

The problem reveals your story
Have a goal for your story
What's a storytelling campaign?

3. What Do You Have to Work With?

A strategic view of your data story
Your analytics players

4. Build Your Data Story

Connect the dots with data
Refine your story
Engage the outsider

5. Practice and Hone Your Story

Hone and master your data story
Develop your storytelling style
Make storytelling your lifelong hobby

Taught by

Mark Donnolo

Related Courses

Design Computing: 3D Modeling in Rhinoceros with Python/Rhinoscript
University of Michigan via Coursera 3D SARS-CoV-19 Protein Visualization With Biopython
Coursera Project Network via Coursera A Simple Scatter Plot using D3 js
Coursera Project Network via Coursera Access Bioinformatics Databases with Biopython
Coursera Project Network via Coursera Accounting Data Analytics
University of Illinois at Urbana-Champaign via Coursera