Running a Design Business: Writing and Pricing Winning Proposals

Explore how to write a winning proposal that effectively communicates your services and includes a smart pricing strategy.

Introduction

• Win more proposals

1. Vetting a Prospect

• Why do you need to qualify prospects?
• Four well-known methodologies
• Your crystal ball for qualifying a new prospect
• What to consider when vetting a new prospect
• Criteria development checklist

2. Questions to Ask Prospective Clients

• What not to ask a new prospect
• Questions to ask a new prospect
• How to talk about budgets
• Challenge: Client scenario
• Solution: Questions to ask the client

3. Proposal Strategies

• Guiding principals
• Content strategy
• It's all in the details
• Common mistakes

4. Pricing Strategies

• Pricing isn't as important as you think
• Pricing hourly
• Pricing strategies
• How to arrive at the best price
• How to present your prices

Conclusion

• More information on proposals