Running a Design Business: Self Promotion

Learn how to promote your design business. Discover the various ways to use self-promotion, both analog and digital, to stand out in today's competitive marketplace.

Introduction

• Welcome

1. The Brand Assets

• Your identity and brand
• Image assets
• Image asset organization
• Project descriptions and language
• Your bio, CV, and headshot
• Brand and identity: Naming
• Brand and identity: Visual system

2. Your Website

• Designers' websites
• Organization and site architecture
• Homepage
• Projects
• Making your website

3. Print Materials

• Print materials 101
• ID system
• Business cards
• Cards and postcards
• Thank-you

4. Communications and Social Media

• Online presence overview
• Your blog
• LinkedIn
• Facebook, Twitter, and the social media world
• Getting published
• How to contact editors and authors

5. Community

• AIGA and other design organizations
• Conferences and events
• Competitions and juries
• Speaking engagements
• Maintenance

Conclusion

• Next steps