Running a Design Business: Leading a Creative Team

Leading a creative team takes distinct skills. Many get tossed into the role with no preparation or training. This course helps set new leaders on the right path from the start.

Introduction

• Welcome
• Who is this course for?

1. The Basics

• Why should you care about leadership?
• Where do you start?
• Understanding doers vs. leaders
• Assessing leadership readiness

2. How to Become a Better Creative Team Leader

• Great creative leaders do one thing
• Common leadership obstacles
• Understanding the creative process
• Understanding your team's process
• The 10/80/10 rule for leading creativity
• Seven rules for running a better brainstorm
• Becoming a better leader: Trust
• Becoming a better leader: Commitment
• Becoming a better leader: Knowledge

3. Apply Leadership to Your Team

• Transforming into a critical asset
• Defining your team's process
• Learning to speak business
• Creating a focused and empowered team

4. Building Your Team’s Creative Culture

• Creating your team's culture
• Defining your team's cultural norms
• Coaching leadership and creativity
• Embracing failure

Conclusion

• Recap: 10 keys to leading a creative team
• One final thought