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Reputation Risk Management

Offered By: LinkedIn Learning

Tags

Reputation Management Courses Public Relations Courses Risk Management Courses Crisis Management Courses Incident Response Courses Brand Management Courses

Course Description

Overview

Learn how to successfully manage your brand's reputation. Review key reputation risk management concepts and case studies, and discover how to mitigate a reputation crisis.

Syllabus

Introduction
  • Tackle your reputation risk head on
1. Reputation Risk Management 101
  • What is reputation risk?
  • Why reputation risk management matters
  • What impacts reputation?
  • Getting into a risk response mindset
2. Managing Reputation through an Incident
  • Create an incident response plan
  • Activate your incident response plan
  • Assess your incident response plan
3. Case Studies in Reputation Risk Management
  • Case study: United Airlines passenger incident, 2017
  • Case study: Equifax data breach, 2017
  • Case study: Starbucks kicks patrons out in Philadelphia, 2018
Conclusion
  • Next steps

Taught by

Lida Citroën

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