Reputation Risk Management

Learn how to successfully manage your brand's reputation. Review key reputation risk management concepts and case studies, and discover how to mitigate a reputation crisis.

Introduction

• Tackle your reputation risk head on

1. Reputation Risk Management 101

• What is reputation risk?
• Why reputation risk management matters
• What impacts reputation?
• Getting into a risk response mindset

2. Managing Reputation through an Incident

• Create an incident response plan
• Activate your incident response plan
• Assess your incident response plan

3. Case Studies in Reputation Risk Management

• Case study: United Airlines passenger incident, 2017
• Case study: Equifax data breach, 2017
• Case study: Starbucks kicks patrons out in Philadelphia, 2018

Conclusion

• Next steps