Relationship Building for Creative Leaders
Offered By: LinkedIn Learning
Course Description
Overview
          Learn how to build new relationships with prospects, as a strategy for developing new business.
        
Syllabus
          Introduction
- Why is it so important to build business relationships?
 
- Know your positioning
 - What is relationship building?
 - Get out of your own way
 
- The value of conferences and events
 - Decide where to go and narrow down choices
 - Pre-conference prep strategies
 - Be an active conference attendee
 - Post-conference strategies
 
- Modesty and ego is underrated
 - How to book engagements and what to expect
 - Questions to ask in preparation
 - Other considerations once you’re booked
 
- Your CRM tool
 - Email blasts
 - Support and engage through social media
 - When to reach out directly
 
- Final thoughts
 
Taught by
Emily Ruth Cohen
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