Real Estate: Negotiating with Sellers

Discover how to negotiate more effectively to unlock better real estate deals. Learn essential negotiation techniques, as well as how to handle common seller objections.

Introduction

• An overview of the negotiation tactics you should take with sellers

1. Basic Negotiation Principles and Assumptions

• Three common assumptions
• Effective steps to take for negotiating
• Staying positive and asking questions
• Closing strong on the solutions you provided

2. Negotiating Techniques

• Using the word imagine to promote optimism when negotiating
• Laughing with sellers and exchanging your I for we
• How your negotiation can fall apart
• Resources to help you think through your negotiations

3. 48 Most Common Seller Objections

• Answering the most common business questions
• How to combat common objections
• Navigating difficult scenarios
• Getting the seller to talk first
• Objections received over the phone and how to deal with them
• Problems that arise when meeting directly with the sellers
• Talking to a seller about getting seller financing and other commonalities
• Objections you may find upon making the offer
• Problems when signing contracts and how to negotiate them
• Common short sale objections
• Deciding what kind of offer your seller doesn't like
• Objections when foreclosure is imminent

Conclusion

• Next steps on making your negotiations function properly