Product Marketing Foundations

Explore the stages you should master to get products to market successfully and keep them there. Plus, find out how product marketing adds value to your organization.

Introduction

• Exploring the product marketing role

1. Product Marketing: The Basics

• What is product marketing?
• Product marketing in practice
• The product marketer role broken down
• Explaining your product marketing role internally

2. The Product Marketing Framework and Lifecycle: Your Blueprint

• Exploring the product marketing framework
• Exploring the discover stage
• Exploring the strategize stage
• Exploring the define stage
• Exploring the get set stage
• Exploring the grow stage
• Mapping to the product lifecycle

3. Navigating Product Marketing at the Intersections

• Product management vs. product marketing
• How to collaborate with product management
• Product marketing vs. traditional marketing

4. Building a Successful Career in Product Marketing

• Is product marketing right for you?
• The product marketing career progression
• The product marketing journey

Conclusion

• Continuing to grow as a product marketer