Product Management: Launching Your Product

Learn how to launch your product into the marketplace the right way. Discover strategies, tools, and resources to make your product a success from day one.

Introduction

• The ultimate playbook for product launch
• Getting the most out of this course

1. Before You Launch Your Product, Do This First!

• Problem statements are your guiding star
• How to target the right audience
• How to validate your product/market fit (PMF)
• Set goals and metrics for a successful product launch
• How to do an effective competitive analysis

2. Optimize Your Product Launch with the Right Stakeholders

• Who are the stakeholders you need to engage?
• Your guide for a product stakeholder communications plan
• The best way to assemble and lead your product launch team
• How to engage your team in strategic planning

3. Organizing and Creating the Launch Strategy

• What makes up a good product launch checklist?
• The practical guide for a successful product launch plan
• How to balance speed and quality
• The essential toolkit for product leaders

4. Product Launch Marketing Campaigns for Exponential Growth

• The formula for great product storytelling
• A guide to growth hacking for exponential success
• How to connect with your market through social media
• The secrets to successful product marketing videos
• Supercharge your product launch with influencer marketing
• Build product credibility with engaging case studies

5. The Crucial Steps beyond Your Product Launch Day

• Continue to build for product growth
• The importance of holding a product retrospective

Conclusion

• Now that your product launched, what's next?