Product Management: Customer Development

Offered By: LinkedIn Learning

Course Description

Overview

Learn how to leverage the customer development process to quickly and cheaply find out what your customers really need—and, in turn, design products that they'll love.

Syllabus

Introduction

Welcome

1. Customer Development

Introduction to customer development
Four stages of customer development

2. Identifying a Problem

Where product ideas come from
Overview of customer discovery
What is a problem hypothesis?
Create your own problem hypothesis

3. User Research

Performing user research
Define your target market
Secondary research techniques
Primary research techniques
How to create a screener

4. User Surveys

What makes a good survey?
How to create a survey
How to analyze survey results

5. User Interviews

What makes a good interview?
How to create an interview template
How to conduct a user interview
How to analyze interview results

Conclusion

When to confirm or pivot

Taught by

Jay Clouse

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