Product Management: Customer Development
Offered By: LinkedIn Learning
Course Description
Overview
Learn how to leverage the customer development process to quickly and cheaply find out what your customers really need—and, in turn, design products that they'll love.
Syllabus
Introduction
- Welcome
- Introduction to customer development
- Four stages of customer development
- Where product ideas come from
- Overview of customer discovery
- What is a problem hypothesis?
- Create your own problem hypothesis
- Performing user research
- Define your target market
- Secondary research techniques
- Primary research techniques
- How to create a screener
- What makes a good survey?
- How to create a survey
- How to analyze survey results
- What makes a good interview?
- How to create an interview template
- How to conduct a user interview
- How to analyze interview results
- When to confirm or pivot
Taught by
Jay Clouse
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