Product Management: Building a Product Strategy

Learn how to develop an effective product strategy. Walk through a step-by-step process for creating a smart, thoughtful strategy and how to build support for it.

Introduction

• Why you need a product strategy

1. Product Strategy Overview

• What is product strategy?
• Why strategy is important
• Tenets of a good strategy
• The elevator pitch framework

2. Filling in the Elevator Pitch Step by Step

• Determine your target customers
• Fill in customer need
• Choose the market category
• Fill in the key benefit
• Add competitors and alternatives
• Determine the product differentiation

3. How to Develop Product Strategy

• Make strategy work
• How to identify key stakeholders
• How to collect and organize input
• Build support for your strategy

4. You Have a Strategy, Now What?

• Maintain your strategy
• How to implement a strategy

Conclusion

• Next steps