Product Innovation for Product Managers

Learn how to approach each stage in product innovation, from identifying problems to launching and scaling. Explore strategies and tools that help create innovative products.

Introduction

• What does it take to be a product innovator?
• What product innovation is and isn't
• The Mindsets of True Innovators
• Your product innovation outline

1. Your Innovation Ecosystem

• How to map your product innovation portfolio
• Find the innovation influencers in your company
• The best innovation process for your company
• How business objectives set the stage for innovation
• The organizational structure for innovation

2. Preparation and Discovery Phase

• The most common innovation processes
• The innovation tool to get organized
• How to identify the right problem
• Human-centered and data-centered innovation

3. Creating Ideas Phase

• Two ways to build core innovation competencies
• The science to improving creativity and innovation
• Open innovation for idea generation and selection

4. Testing and Prototyping Phase

• The key steps to effective testing and prototyping
• Ways to inspire teams in prototyping
• The perfect balance of divergence and convergence

5. Launching and Scaling Phase

• Innovation failures in launch and scale
• How to engage your team in the business model
• Best innovation methods to unlock scale

Conclusion

• Next steps