Producing Music for Advertisements

Help your client achieve the music that matches the vision for their brand, by assessing their needs and turning them into a compelling musical score for their commercial.

Introduction

• Welcome
• What you need to know
• Using the exercise files

1. The Assignment

• Reviewing the creative brief
• Reviewing the cut
• Working with temp music
• Decoding client expectations

2. Setting Up the Session

• Creating a new session and importing the video/dialogue
• Selecting tempo(s)
• Marking keyframes

3. Building the Track

• Creating a game plan
• Constructing the rhythm section
• Adding the bass
• Creating a theme
• Crafting sound design
• Printing a version for review

4. Review and Revise

• Understanding the review and revision processes
• Breaking down the client review and revision notes
• Implementing the revisions
• Strategies for managing projects with extended revisions

5. Final Delivery and Additional Topics

• Printing the music for delivery
• Understanding and managing scope of work
• Basic music licensing and publishing

Conclusion

• Goodbye