YoVDO

Producing Music for Advertisements

Offered By: LinkedIn Learning

Tags

Music Courses Project Management Courses Music Production Courses Sound Design Courses Music Licensing Courses Client Management Courses

Course Description

Overview

Help your client achieve the music that matches the vision for their brand, by assessing their needs and turning them into a compelling musical score for their commercial.

Syllabus

Introduction
  • Welcome
  • What you need to know
  • Using the exercise files
1. The Assignment
  • Reviewing the creative brief
  • Reviewing the cut
  • Working with temp music
  • Decoding client expectations
2. Setting Up the Session
  • Creating a new session and importing the video/dialogue
  • Selecting tempo(s)
  • Marking keyframes
3. Building the Track
  • Creating a game plan
  • Constructing the rhythm section
  • Adding the bass
  • Creating a theme
  • Crafting sound design
  • Printing a version for review
4. Review and Revise
  • Understanding the review and revision processes
  • Breaking down the client review and revision notes
  • Implementing the revisions
  • Strategies for managing projects with extended revisions
5. Final Delivery and Additional Topics
  • Printing the music for delivery
  • Understanding and managing scope of work
  • Basic music licensing and publishing
Conclusion
  • Goodbye

Taught by

Brian Lee White

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