Print Production: Folding

The definitive course on creative folding for marketing, direct mail, and special events from the world's leading expert on folded formats.

Introduction

• Welcome
• What you should know before watching this course
• Using the exercise files

1. Folding Families

• Folding families
• Accordion folds
• Basic folds
• Gate folds
• Map folds
• Parallel folds
• Poster folds
• Roll folds
• Specialty folds
• Hybrid and composite folds
• Proprietary folds

2. Folding Lingo

• What is folding compensation?
• Panels vs. pages
• Flat size vs. finished size
• Broadside and short folding
• Parallel folds and right-angle folds

3. Folding for Production

• Machine folding vs. hand folding
• Buckle-plate folding
• Knife folding
• Plow folding
• Inline, offline, and near-line production
• The role of scoring
• The fine line between standard and specialty

4. Planning for Folded Materials

• Folding and the user experience
• The folding sequence dummy
• Choosing the right fold for your project
• Choosing the right paper
• Folding for mail

5. Folding in Layout

• Setting up the digital document
• Placing fold marks
• Building templates the easy way
• File setup for specialty formats

6. 10 High-Impact Folding Tricks

• Simple guillotine trims
• Direction and format changes
• Asymmetry
• Broadside folds
• Visual tricks
• Short folds
• Die cuts
• Extended panels
• Zip strips and pull-tabs
• Flaps

7. Inspired Real-World Folded Solutions

• Folded solutions for mail
• Folded solutions for special events
• High-budget specialty folds
• Low- to moderate-budget folds

Conclusion

• Next steps