Pricing Strategy: Value-Based Pricing

Offered By: LinkedIn Learning

Tags

Pricing Strategy Courses Profitability Courses Customer Segmentation Courses

Course Description

Overview

Explore the benefits of value-based pricing, a strategy in which you set prices based on the perceived value to customers instead of on cost.

Syllabus

Introduction

Pricing for value

1. Value-Based Pricing

Charge what you deserve
Improve your profitability with pricing
Create, communicate, and capture value
Compare value, not prices

2. Pricing Strategies

Segment your customers for fencing
Define your price carrier strategically
Forget variable costs, radically

3. Pricing Management

Discounts are double trouble
Discounting is pain management
Move from free to fee

4. Pricing Psychology

Frame and anchor your price high
Use decoys and mental accounts
Play with loss aversion when selling

Conclusion

Next steps

Taught by

Stefan Michel

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