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Pricing Strategy Explained

Offered By: LinkedIn Learning

Tags

Pricing Strategy Courses Market Research Courses Pricing Models Courses

Course Description

Overview

Learn a proven methodology for developing a pricing strategy and increasing customer perceptions of value so you can justify higher prices and boost margins.

Syllabus

Introduction
  • Pricing strategy variables
1. Pricing Strategy Explained
  • What price communicates to customers
  • Scenario-based pricing
  • Types of pricing strategies
  • What investors look for
  • Test your pricing
2. Pricing Model Basics
  • The three pricing models
  • Guess the pricing model
  • Examples of pricing models
  • T-shirt pricing case study
3. Research and Margins for Pricing
  • Common pricing mistakes
  • The five key steps to pricing
  • Market research
  • Market research case study
  • Know your margins
  • Typical margins by industry
4. Pricing Influencers
  • Pricing variables
  • Pricing variable 1: Competition
  • Pricing variable 2: Demand
  • Pricing variable 3: First of a Kind
  • Pricing variable 4: Uniqueness
  • Pricing variable 5: Scarcity
  • Pricing variable 6: Quality
  • Pricing variable 7: Margin
  • Pricing variable 8: Customer perception of value
  • Scoring your pricing influencers
5. Pricing Models
  • Review of the three pricing models
  • Cost-based pricing pros and cons
  • Market-based pricing pros and cons
  • Value-based pricing pros and cons
  • Choosing a pricing model
  • Setting your price: case study
  • Common mistakes in pricing
6. Putting Your Pricing Strategy into Action
  • Create your pricing strategy

Taught by

EntrepreneurNOW

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