Premiere Pro: Commercial Editing Techniques

Learn to creatively compose short-form advertisements in Adobe Premiere Pro and create spots that market a brand as well as sell a product.

Introduction

• Welcome
• Using the exercise files

1. Intro to Commercial Editing

• Marketing a brand
• Understanding the role of the editor

2. Preparing to Edit

• Introducing the brand assets
• Starting previsualization by laying down an audio track
• Sketching the visuals with style frames
• Adding custom effects to the previsualization timeline

3. Building the Rough Cut

• Replacing hero shots
• Building action montages
• Exploring montage editing options
• Exporting a reference rough cut movie for effects creation

4. Refining the Cut

• Replacing temp voiceover and music
• Timing the cuts to audio
• Adding the final hero shots with effects
• Refining the cut

5. Visual Effects

• Speed and timing effects
• Color effects
• Lighting effects
• Transition effects

6. Sound Design

• Setting up for sound design
• Tweaking sound effects for timed sound design
• Adding audio filters for creative sound design
• Clip volume adjustments
• Simple sound mix

Conclusion

• Next steps