Practical Creativity for Everyone

The ability to generate creative ideas is increasingly in demand. In this course, explore practical ways to improve your ability to come up with, improve, hone, and sell ideas.

Introduction

• Creative ability is within all of us

1. Clarifying Creativity

• Debunking the myths about creativity that hold you back
• What is a good idea?
• Preparing to have great ideas

2. The Right Creative Process

• A process for generating better ideas
• How to find valuable research and insights
• Alternatives to brainstorming
• Turning raw ideas into valuable ones

3. How to Judge Ideas More Effectively

• The role of neuroscience in creativity
• Selling starts before you start
• How to quickly build your idea-generating experience

4. The Wide Range of Creative Skills

• Creativity is a portfolio of skills
• Make creativity part of who you are
• Presenting your ideas effectively

Conclusion

• Next steps