Power BI for Marketers

Offered By: LinkedIn Learning

Tags

Microsoft Power BI Courses Data Analysis Courses Lead Generation Courses

Course Description

Overview

Learn how to use the robust Power BI tool from Microsoft to quickly and precisely assess your marketing efforts.

Syllabus

Introduction

Welcome
Fundamentals of Power BI

1. Analyzing Awareness

Analyzing marketing awareness
Demo 1: Brand lift
Demo 2: Campaign traction

2. Analyzing Engagement

Analyzing consideration engagement
Demo 1: Lead generation
Demo 2: Reach and frequency

3. Analyzing Customer Satisfaction

Analyzing active customer engagement
Demo 1: Conversion analysis
Demo 2: Analyzing reputation

4. Analyzing Advocacy

Analyzing customer advocacy
Demo 1: Identifying true fans
Demo 2: Customer content

5. Distribution and Collaboration

Publishing content from Power BI Desktop
Publishing content from Power BI service

Conclusion

Next steps

Taught by

Chris DallaVilla

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