Power BI for Marketers

Learn how to use the robust Power BI tool from Microsoft to quickly and precisely assess your marketing efforts.

Introduction

• Welcome
• Fundamentals of Power BI

1. Analyzing Awareness

• Analyzing marketing awareness
• Demo 1: Brand lift
• Demo 2: Campaign traction

2. Analyzing Engagement

• Analyzing consideration engagement
• Demo 1: Lead generation
• Demo 2: Reach and frequency

3. Analyzing Customer Satisfaction

• Analyzing active customer engagement
• Demo 1: Conversion analysis
• Demo 2: Analyzing reputation

4. Analyzing Advocacy

• Analyzing customer advocacy
• Demo 1: Identifying true fans
• Demo 2: Customer content

5. Distribution and Collaboration

• Publishing content from Power BI Desktop
• Publishing content from Power BI service

Conclusion

• Next steps