Optimizing Video Content for Social Media

Make your videos easier to share online. Learn strategies for capturing and editing video to maximize impact, as well as how to resize and compress video for specific platforms.

Introduction

• Optimizing video content for social media
• Exercise files

1. Desired Outcomes

• Targeting results
• The challenges with social video
• Best practices for social video

2. Capture Strategies

• Determining camera settings for social video
• Production style: Part 1
• Production style: Part 2
• Composition strategies for social video
• Technical considerations that improve quality

3. Edit Strategies

• Sequence settings for social video
• Transitions and effects for social video
• Audio mixing for social video

4. Social Network Considerations

• Choosing an aspect ratio
• Captioning strategies: Part 1
• Captioning strategies: Part 2
• Data rate and file formats

5. Hosting Strategies

• The benefits of directly posting to a network
• The benefits of using a hosted platform
• An introduction to analytics for social video

Conclusion

• Next steps