Offline Marketing Foundations

Learn how to use offline marketing strategies such as direct mail and print ads to reach your customers in the real world.

Introduction

• Is traditional marketing dead?

1. Offline Marketing Overview

• What is offline marketing?
• Pros and cons of offline marketing
• How offline marketing is used alongside online marketing
• Keys to offline marketing success
• Audience development

2. Budgeting

• Deciding how much to spend
• Tracking offline marketing ROI

3. Direct Mail

• Direct mail overview
• Direct mail best practices
• Budgeting for direct mail
• Mailing lists
• Printing and distribution

4. Events

• Trade shows
• Meetups
• Speaking opportunities
• Parties
• Promotional giveaways

5. Print

• Intro to print advertising
• Staying top of mind with print
• Designing great print advertisements
• Business cards
• Newspaper and print ads
• Flyers and banners
• Magazine ads
• Billboards
• Door hangers
• Coupons

6. Television and Radio

• TV advertising
• Radio advertising
• Producing a TV or radio ad

7. Outreach

• Strategic marketing alliances
• Getting media mentions

8. Promotional

• Sign spinners
• Guerrilla marketing
• Sponsorships
• Contests
• Curbside advertising

Conclusion

• Exploring marketing further