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Nir Eyal on Creating Habit-Forming Products

Offered By: LinkedIn Learning

Tags

Product Management Courses Marketing Courses Product Design Courses Consumer Behavior Courses

Course Description

Overview

Nir Eyal, the author of Hooked, shares his approach to creating habit-forming products. Learn a four-step model for creating products that keep customers coming back for more.

Syllabus

Introduction
  • Welcome
1. Create the Hook
  • First to mind wins
2. Manufacturing Desire
  • Triggers
  • Action
  • Variable reward
  • Investment
Conclusion
  • Closing remarks

Taught by

Nir Eyal

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