Nir Eyal on Creating Habit-Forming Products

Offered By: LinkedIn Learning

Course Description

Overview

Nir Eyal, the author of Hooked, shares his approach to creating habit-forming products. Learn a four-step model for creating products that keep customers coming back for more.

Syllabus

Introduction

Welcome

1. Create the Hook

First to mind wins

2. Manufacturing Desire

Triggers
Action
Variable reward
Investment

Conclusion

Closing remarks

Taught by

Nir Eyal

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