Motion Graphics for Social Media

Improve your social media impact by creating eye-catching content. Learn how to build motion graphics for social media with Adobe After Effects.

Introduction

• Motion graphics for social media
• What you should know
• Why use motion graphics with social media?

1. Animate a Logo

• How should your logo move?
• Import a logo
• Block out the motion with keyframes
• Refine animation with the Graph Editor

2. Working with Type and Shapes

• Designing titles
• Text animators and presets
• Design and animate a lower third
• Use shape layers to reveal letters

3. Creating Transitions

• What are transitions?
• Animate a simple wipe
• Animate a complex transition
• Apply transitions

4. Call to Action

• What is a call to action?
• Animate a thumbs up
• Animate other call-to-action elements

5. Putting It All Together

• Combine call-to-action elements
• Create an end card
• Output video for social media

6. Create Engaging Full-Screen Graphics

• What are full-screen graphics?
• Overview of project
• Create a looping animation with shape layers
• Build a looping background asset
• Animate copy using text animators
• Add supporting graphic elements
• Complete the animation with transitions

7. Repurpose and Reformat

• Reformat content for 16:9 aspect ratio
• Reformat content for 9:16 and 4:5 aspect ratios

Conclusion

• Next steps