Motion Graphic Design: Project Planning and Development

Learn how to come up with—and execute—motion graphic design concepts in an effective and professional manner. Get techniques to use during project planning and development.

Introduction

• Welcome
• Course structure

1. Interpreting Creative Briefs

• Getting inspiration and coming up with ideas
• Gathering information about your viewers
• Considering audience demographics
• Gathering client information

2. Research for Motion Graphic Design Projects

• Determining graphic style
• Differentiating your design

3. Developing Ideas for Motion Graphic Design Projects

• Using mind maps to visualize information hierarchy
• Scrapbooks for roughing out ideas
• Developing a linear story

4. Planning Motion Graphic Projects

• Project planning with calendars or wall planners
• Gantt charts and GTD software
• Setting up a good After Effects project structure
• File and folder management for design projects

5. Gathering Resources for Motion Graphic Designs

• Using photography to develop the project style
• Using Creative Commons and Public Domain images

Conclusion

• Goodbye