Mobile Marketing Strategy

In this course, learn how to tailor your marketing for the best mobile experience for your customers.

Introduction

• Crafting an effective mobile marketing strategy
• What you need to know
• The state of mobile marketing

1. Laying the Mobile Marketing Strategy Foundation

• Mobile marketing strategy essentials
• Mobile marketing tools for success

2. Apply Marketing Strategy: 101 Considerations to Mobile

• Use the insights from a mobile competitive analysis
• Map the client journey

3. Attract Your Ideal Mobile Clients

• Identify your ideal client
• Gather audience intelligence

4. Developing the Mobile Marketing Plan

• Marketing your mobile app
• Engage with existing customers via SMS text messaging
• Mobile-first marketing via email
• Get set up for mobile commerce
• Select your mobile marketing tactics and channels

5. Successful Mobile Marketing Campaigns

• Successful mobile marketing campaign examples
• Campaign analysis: Why it worked

Conclusion

• Working with third-party partners
• Legalities surrounding mobile marketing
• Next steps in mobile marketing strategy