Migrating from Universal Analytics to Google Analytics 4 (GA4)

Make the switch from Google Analytics Universal to Google Analytics 4 (GA4) with this supportive how-to for marketers.

Introduction

• Migrating from Google Universal Analytics to GA4
• What you should know about Google Analytics

1. Understand Your Current Google Analytics Property

• Audit your Universal Analytics property
• Compare Google Universal Analytics to GA4

2. Transition Prep: From Google Universal Analytics to GA4

• Translate views and filters: From Universal to GA4
• Translate events: From Universal to GA4
• Configure goals and conversions in GA4
• Configure custom dimensions and metrics in GA4
• Rebuild audiences: From Universal to GA4
• Ecommerce considerations in GA4

3. Test and Implement: Make the Switch from Universal to GA4

• The sandbox model for analytics deployments
• Double-tagging with Google Tag Manager
• Evaluating your sandbox results

4. Build Reports and Team Communication in Google Analytics

• Educating your team on GA4
• Transition common reports: From Universal Analytics to GA4
• Build comparison reporting in Google Data Studio

Conclusion

• How to keep up to date on GA4