Migrating from Universal Analytics to Google Analytics 4 (GA4)

Offered By: LinkedIn Learning

Tags

Google Analytics 4 (GA4) Courses Google Tag Manager Courses Google Analytics 4 Courses

Course Description

Overview

Make the switch from Google Analytics Universal to Google Analytics 4 (GA4) with this supportive how-to for marketers.

Syllabus

Introduction

Migrating from Google Universal Analytics to GA4
What you should know about Google Analytics

1. Understand Your Current Google Analytics Property

Audit your Universal Analytics property
Compare Google Universal Analytics to GA4

2. Transition Prep: From Google Universal Analytics to GA4

Translate views and filters: From Universal to GA4
Translate events: From Universal to GA4
Configure goals and conversions in GA4
Configure custom dimensions and metrics in GA4
Rebuild audiences: From Universal to GA4
Ecommerce considerations in GA4

3. Test and Implement: Make the Switch from Universal to GA4

The sandbox model for analytics deployments
Double-tagging with Google Tag Manager
Evaluating your sandbox results

4. Build Reports and Team Communication in Google Analytics

Educating your team on GA4
Transition common reports: From Universal Analytics to GA4
Build comparison reporting in Google Data Studio

Conclusion

How to keep up to date on GA4

Taught by

Dana DiTomaso

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