Metaverse and NFTs for Marketing

Learn about how to approach the metaverse and non-fungible tokens (NFTs) from a marketing perspective in this accessible audio-only course.

Introduction

• Metaverse marketing: A new era
• This metaverse moment

1. Metaverse 101 for Marketers

• Making sense of the metaverse
• Navigating the technologies that enable the metaverse
• Mapping the metaverse ecosystem

2. Marketing in the Metaverse

• Virtual worlds and virtual goods: A guide for marketers
• Non-fungible tokens (NFTs) when marketing in the metaverse
• Augmented reality (AR) and the physical world
• Direct to avatar in your metaverse brand strategies

Conclusion

• Building your foundational knowledge of metaverse and NFTs