Media Relations Foundations

Offered By: LinkedIn Learning

Tags

Public Relations Courses Journalism Courses Crisis Communication Courses

Course Description

Overview

Learn how to build key relationships with the media and get your company in front of the right audience.

Syllabus

Introduction

Media relations 101

1. Media Outlets

Pitching newspapers
Pitching broadcast media
Pitching magazines and blogs

2. Contacting Media Outlets

Crafting your pitch
Writing a press release
Following up with media contacts

3. Preparing for Your Media Interview

Prepare your media spokesperson
Speaking in sound bites
When the media interview goes wrong

Conclusion

Fostering good relationships with the media

Taught by

Jessica Chen

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