YoVDO

Media Relations Foundations

Offered By: LinkedIn Learning

Tags

Public Relations Courses Journalism Courses Crisis Communication Courses

Course Description

Overview

Learn how to build key relationships with the media and get your company in front of the right audience.

Syllabus

Introduction
  • Media relations 101
1. Media Outlets
  • Pitching newspapers
  • Pitching broadcast media
  • Pitching magazines and blogs
2. Contacting Media Outlets
  • Crafting your pitch
  • Writing a press release
  • Following up with media contacts
3. Preparing for Your Media Interview
  • Prepare your media spokesperson
  • Speaking in sound bites
  • When the media interview goes wrong
Conclusion
  • Fostering good relationships with the media

Taught by

Jessica Chen

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