Master Digital Marketing

Offered By: LinkedIn Learning

Course Description

Overview

Digital marketing has dramatically changed how organizations connect with their customers. In this comprehensive learning path, gain profound knowledge of how social media marketing and SEO work, learn to use the right tools and techniques, and discover best practices in this field.

Learn the fundamentals of digital marketing.
Discover how to use social media in your marketing strategy.
Identify how to use SEO principles and analyze site SEO.

Syllabus

Course 1: Digital Marketing Foundations

Learn how to develop a targeted online marketing strategy that helps your business cut through the noise, engage potential customers, and adapt with the times.

Course 2: Social Media Marketing Foundations

Explore the basics of social media marketing. Learn how to leverage platforms like Facebook and Instagram to cultivate brand awareness, drive sales, and build customer loyalty.

Course 3: Social Media Marketing: Strategy and Optimization

Learn how to optimize your social media marketing mix and refresh your strategy for Facebook, Instagram, LinkedIn, TikTok, and other popular platforms.

Course 4: Marketing Tools: Social Media

Discover the must-have tools for marketing on social media. Learn about social media management suites, automation tools, ways to find and retain followers, and more.

Course 5: Social Media Marketing: Managing Online Communities

Learn how to build your online community with these small business marketing strategies centered on social media, content marketing, and branding.

Course 6: Social Media Marketing for Small Business

Learn how to craft a social media marketing strategy for your small business. Create a Facebook, Instagram, or Twitter account to listen to customers and drive traffic and sales.

Course 7: Social Media Marketing with Facebook and Twitter

Discover how to leverage Facebook and Twitter to engage customers, build community, and generate great buzz for your brand.

Course 8: Marketing on Twitter

Learn how to use Twitter to market your business, products, and services.

Course 9: Marketing on Facebook (2020)

Learn how to use Facebook for marketing your business. Discover how to develop your brand and access new prospects and customers using Facebook pages, stories, offers, and more.

Course 10: Advertising on Facebook

Amplify your reach with Facebook advertising. Learn how to create and manage Facebook ads campaigns that grow your business and boost your brand.

Course 11: Advertising on Instagram

Learn the basics of creating, running, measuring, and tracking ads on Instagram using Facebook Ads Manager.

Course 12: Advertising on YouTube

Learn how to use YouTube for advertising. Get tips for creating engaging videos, building effective ad campaigns, targeting specific audiences, and more.

Course 13: Social Media Marketing: ROI

Want to know the return on your social media investment? Learn how to measure the success of your social media marketing efforts and drive continuous improvement.

Course 14: Social Media for Leadership

Unlock the power of social media to direct your company's growth and build a strong personal brand as an executive at the same time.

Course 15: SEO Foundations

Explore the concepts of search engine optimization (SEO). Learn the strategy behind great SEO including keyword planning, link building and SEO for ecommerce, and mobile audiences.

Course 16: SEO: Link Building

Links are still the best way to get to the top of search results. Learn smart link-building strategies to improve your site's SEO and traffic.

Course 17: SEO: Keyword Strategy

Learn about how to increase the quantity and quality of visitors to your website with strategic keywords and search engine optimization (SEO.)

Course 18: SEO: Videos

Learn about how to increase the size and quality of your video audience with strategic marketing and search engine optimization (SEO).

Course 19: Learning Local SEO

Learn the most important tasks and strategies to keep your business ranked highly in search results.

Course 20: International SEO

Get SEO tips for attracting and retaining a global audience. Learn how to optimize your website for different countries and languages.

Course 21: WordPress: SEO

Drive more visitors to your WordPress site by performing search engine optimization, or SEO, with the help of two powerful plugins: Yoast SEO and the All in One SEO Pack.

Course 22: SEO: Optimize Your Social Media Profiles

Find out how to build an SEO strategy for your social media marketing activities. Learn how to positively impact your company’s overall visibility within major search engines.

Course 23: Advanced SEO: Search Factors

Learn how SEO search factors impact how your content makes its way to your audience.

Course 24: Google Ads Essential Training

Learn the foundations of pay-per-click (PPC) advertising with Google Ads (formerly known as AdWords), the industry-leading PPC platform.

Course 25: Marketing Tools: SEO

Find out how to use today's top SEO tools for technical optimization, content optimization, offsite optimization, and competitive research.

Taught by

Brad Batesole, Brian Honigman, Martin Waxman, MCM, APR, Anson Alexander, Megan Adams, Martin Waxman, MCM, APR, Megan Adams, Megan Adams, Megan Adams, Megan Adams, Anson Alexander, Anson Alexander, Michael Taylor, Brian Honigman, David Booth, Anson Alexander, Matt Bailey, Matt Bailey, Sherry Bonelli, David Booth, Patrick Rauland, Sam Dey, Brad Batesole, Brad Batesole and Sam Dey

Master Digital Marketing

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Course Description

Overview

Syllabus

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