Master Digital Marketing
Offered By: LinkedIn Learning
Course Description
Overview
Digital marketing has dramatically changed how organizations connect with their customers. In this comprehensive learning path, gain profound knowledge of how social media marketing and SEO work, learn to use the right tools and techniques, and discover best practices in this field.
- Learn the fundamentals of digital marketing.
- Discover how to use social media in your marketing strategy.
- Identify how to use SEO principles and analyze site SEO.
Syllabus
Courses under this program:
Course 1: SEO: Link Building
-Links are still the best way to get to the top of search results. Learn smart link-building strategies to improve your site's SEO and traffic.
Course 2: SEO: Videos
-Learn about how to increase the size and quality of your video audience with strategic marketing and search engine optimization (SEO).
Course 3: Social Media Marketing Strategy: TikTok and Instagram Reels
-Learn how to produce high-performing short videos for TikTok and Instagram Reels to boost your social media marketing campaigns.
Course 4: SEO: Keyword Strategy
-Learn about how to increase the quantity and quality of visitors to your website with strategic keywords and search engine optimization (SEO.)
Course 5: Marketing Tools: SEO
-Find out how to use today's top SEO tools for technical optimization, content optimization, offsite optimization, and competitive research.
Course 6: Google Ads Essential Training
-Learn the foundations of pay-per-click (PPC) advertising with Google Ads (formerly known as AdWords), the industry-leading PPC platform.
Course 7: SEO: Optimize Your Social Media Profiles
-Find out how to build an SEO strategy for your social media marketing activities. Learn how to positively impact your company’s overall visibility within major search engines.
Course 8: Digital Marketing Foundations (2021)
-Learn how to develop a targeted online marketing strategy that helps your business cut through the noise, engage potential customers, and adapt with the times.
Course 9: Social Media Marketing Foundations
-Explore the basics of social media marketing. Learn how to leverage platforms like Facebook and Instagram to cultivate brand awareness, drive sales, and build customer loyalty.
Course 10: Social Media Marketing: Strategy and Optimization
-Learn how to optimize your social media marketing mix and refresh your strategy for Facebook, Instagram, LinkedIn, TikTok, and other popular platforms.
Course 11: Marketing Tools: Social Media
-Discover the must-have tools for marketing on social media. Learn about social media management suites, automation tools, ways to find and retain followers, and more.
Course 12: Social Media Marketing: Managing Online Communities
-Learn how to build your online community with these small business marketing strategies centered on social media, content marketing, and branding.
Course 13: Social Media Marketing with Facebook and Twitter
-Discover how to leverage Facebook and Twitter to engage customers, build community, and generate great buzz for your brand.
Course 14: Marketing on Twitter
-Learn how to use Twitter to market your business, products, and services.
Course 15: Marketing on Facebook
-Learn how to use Facebook for marketing your business. Discover how to develop your brand and access new prospects and customers using Facebook pages, stories, offers, and more.
Course 16: Social Media Marketing: ROI
-Want to know the return on your social media investment? Learn how to measure the success of your social media marketing efforts and drive continuous improvement.
Course 17: SEO Foundations
-Explore the concepts of search engine optimization (SEO). Learn the strategy behind great SEO including keyword planning, link building and SEO for ecommerce, and mobile audiences.
Course 18: Augmented Reality Marketing
-Learn about augmented reality (AR), a high-impact immersive technology, and how to form an AR marketing strategy.
Course 1: SEO: Link Building
-Links are still the best way to get to the top of search results. Learn smart link-building strategies to improve your site's SEO and traffic.
Course 2: SEO: Videos
-Learn about how to increase the size and quality of your video audience with strategic marketing and search engine optimization (SEO).
Course 3: Social Media Marketing Strategy: TikTok and Instagram Reels
-Learn how to produce high-performing short videos for TikTok and Instagram Reels to boost your social media marketing campaigns.
Course 4: SEO: Keyword Strategy
-Learn about how to increase the quantity and quality of visitors to your website with strategic keywords and search engine optimization (SEO.)
Course 5: Marketing Tools: SEO
-Find out how to use today's top SEO tools for technical optimization, content optimization, offsite optimization, and competitive research.
Course 6: Google Ads Essential Training
-Learn the foundations of pay-per-click (PPC) advertising with Google Ads (formerly known as AdWords), the industry-leading PPC platform.
Course 7: SEO: Optimize Your Social Media Profiles
-Find out how to build an SEO strategy for your social media marketing activities. Learn how to positively impact your company’s overall visibility within major search engines.
Course 8: Digital Marketing Foundations (2021)
-Learn how to develop a targeted online marketing strategy that helps your business cut through the noise, engage potential customers, and adapt with the times.
Course 9: Social Media Marketing Foundations
-Explore the basics of social media marketing. Learn how to leverage platforms like Facebook and Instagram to cultivate brand awareness, drive sales, and build customer loyalty.
Course 10: Social Media Marketing: Strategy and Optimization
-Learn how to optimize your social media marketing mix and refresh your strategy for Facebook, Instagram, LinkedIn, TikTok, and other popular platforms.
Course 11: Marketing Tools: Social Media
-Discover the must-have tools for marketing on social media. Learn about social media management suites, automation tools, ways to find and retain followers, and more.
Course 12: Social Media Marketing: Managing Online Communities
-Learn how to build your online community with these small business marketing strategies centered on social media, content marketing, and branding.
Course 13: Social Media Marketing with Facebook and Twitter
-Discover how to leverage Facebook and Twitter to engage customers, build community, and generate great buzz for your brand.
Course 14: Marketing on Twitter
-Learn how to use Twitter to market your business, products, and services.
Course 15: Marketing on Facebook
-Learn how to use Facebook for marketing your business. Discover how to develop your brand and access new prospects and customers using Facebook pages, stories, offers, and more.
Course 16: Social Media Marketing: ROI
-Want to know the return on your social media investment? Learn how to measure the success of your social media marketing efforts and drive continuous improvement.
Course 17: SEO Foundations
-Explore the concepts of search engine optimization (SEO). Learn the strategy behind great SEO including keyword planning, link building and SEO for ecommerce, and mobile audiences.
Course 18: Augmented Reality Marketing
-Learn about augmented reality (AR), a high-impact immersive technology, and how to form an AR marketing strategy.
Courses
-
Get clear insights and practical tips on how to develop a solid SEO keyword strategy.
-
Explore the basics of social media marketing. Learn how to leverage platforms like Facebook and Instagram to cultivate brand awareness, drive sales, and build customer loyalty.
-
Learn how to build your online community with these small business marketing strategies centered on social media, content marketing, and branding.
-
Learn about augmented reality (AR), a high-impact immersive technology, and how to form an AR marketing strategy.
-
Learn how to develop a targeted online marketing strategy that helps your business cut through the noise, engage potential customers, and adapt with the times.
-
Learn the foundations of pay-per-click (PPC) advertising with Google Ads (formerly known as AdWords), the industry-leading PPC platform.
-
Learn how to use Facebook for marketing your business. Discover how to develop your brand and access new prospects and customers using Facebook pages, stories, offers, and more.
-
Learn how to use Twitter to market your business, products, and services.
-
Find out how to use today's top SEO tools for technical optimization, content optimization, offsite optimization, and competitive research.
-
Discover the must-have tools for marketing on social media. Learn about social media management suites, automation tools, ways to find and retain followers, and more.
-
Explore the concepts of search engine optimization (SEO). Learn the strategy behind great SEO including keyword planning, link building and SEO for ecommerce, and mobile audiences.
-
Links are still the best way to get to the top of search results. Learn smart link-building strategies to improve your site's SEO and traffic.
-
Find out how to build an SEO strategy for your social media marketing activities. Learn how to positively impact your company’s overall visibility within major search engines.
-
Learn about how to increase the size and quality of your video audience with strategic marketing and search engine optimization (SEO).
-
Want to know the return on your social media investment? Learn how to measure the success of your social media marketing efforts and drive continuous improvement.
-
Learn how to optimize your social media marketing mix and refresh your strategy for Facebook, Instagram, LinkedIn, TikTok, and other popular platforms.
-
Learn how to produce high-performing short videos for TikTok and Instagram Reels to boost your social media marketing campaigns.
-
Discover how to leverage Facebook and Twitter to engage customers, build community, and generate great buzz for your brand.
Taught by
Anson Alexander, Matt Bailey, Ashley Kennedy, Sam Dey, Brad Batesole, Brian Honigman, Martin Waxman, MCM, APR, Megan Adams, Michael Taylor, David Booth and Cathy Hackl
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